I recently read an interview with marketing blogger Murray Newlands and in it he talked about blogging outreach and I through that it would be interesting to share with you.

Murray what is blogging outreach and how can it help affiliates?

Blog outreach for me is about communicating with bloggers and getting them to blog about you or your clients. The benefits of blogging outreach are several fold.

Re launch and launch phase of new products or services getting reviews and feedback from bloggers passionate about that type of product or service can bring real in site as well as building up initial demand for the latest thing just as it is coming out. Niche bloggers provide a communication medium into an audience looking for the thing that you are providing; these people are the influences for that market. Getting conversation following about whatever it is you provide is vitally important in today’s society where consumers and business increasingly rely on reputation and recommendation to choose between ever homogenized products.

Blog outreach may be just targeting the audience of a specific blog or by choosing the right titles and link may be about targeting those searching in Google for reviews about those products. I am currently doing some blog outreach for a company called Urbanstone.co.uk a shopping deals and comparison shopping prices site which sells freezers.

Affiliates like links from bloggers to optimize their sites for specific phrases that they know shoppers are looking for.

Thanks Murray

Tagged as: blogging outreach, murray newlands