Permission Based Marketing

Russ Henneberry writes us an awesome guest post discussing the key to marketing success. If you are interested in writing a guest post for Robswebtips read more information on the guest posting page.

What is the key to marketing success in the Marketing 2.0 era?

Permission.
I teach a brand of marketing that is rapidly becoming the only viable method for growing a business on the Internet, it is called Content Marketing. Content Marketing is a marketing strategy which creates a group of loyal fans of your business through the creation and distribution of online content through:

• Blog Posts
• Online Video
• Social Media Messages
• Email
• Really Simple Syndication
• Article Marketing
• etc.

Your business can create a group of people within your target market that is actually seeking your marketing message. In other words, they have given you permission to market to them. You do this by providing content that is relevant, consistent and valuable.

Create Relevant Content

When you set out on a Content Marketing strategy you will need to begin by listening to your target market. Determine the problems that your market is having and then create content that addresses those needs.

This is relevance. If your content does not address the real issues of your target market, it will be ineffective.

Create Consistent Content

Content Marketing strategy requires a consistent approach. You must create this content over a long period of time to gain the trust of your target market. So often, small businesses embark on a strategy of creating a blog, online video, social media or email campaign and quit before the strategy has a chance to pay off. Stick with the program for six months, creating good content and broadcasting it to your market.

Create Valuable Content

The most critical piece of any Content Marketing program is value. The content that you create must be truly valuable to your market. Creating good content takes time, creativity and persistence.

Notice that I didn’t mention money. The creation and distribution of great content can cost you almost nothing but time. But don’t make the mistake of thinking that this strategy is easy. The difficulty lies in the continuous creation of time consuming content.

Russ Henneberry is an Internet Marketing professional making his home in Saint Louis, MO. He writes and speaks about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. You can read his Content Marketing blog here.